Millions of shoppers wait the whole year for this extraordinary shopping event on Black Friday Sales when they come to shop around. It is the ideal time to increase sales, get new customers and build brand identity.
The top bar banner is one of the most powerful weapon in your arsenal to turn you killer Black Friday sales funnel.
In this article, we will focus on how to make some really effective top bar banners using our wiseCampaign plugin and back that up with engagement strategies to aid in driving conversions.
Top Bar Banners – Why You Should use?
Top bars are another very common marketing strategy that displays a banner at the top of your website. It is a great signal to immediately attract the attention of your visitors when they land on your site.
Position: Banners ocuppy the top of the page, meaning they are visible to every single visitor who arrives no matter how much further down you scroll.
Unintrusive: Banners atop are less intrusive unlike pop-up advertisements. They give key information while also not taking up from any of your content.
Customization: Customizing top bar banners for your brand is as easy, and displaying the message you wish to get across.
Call to action: Banners are a great way to put a clear call to action (CTA) in place — i.e. prompting customers directly take action, right from checking out deals to subscribing for newsletters.
Creating a Successful Top Bar for WordPress site
Having said that, now we know the importance of one, here is how you can create a top bar banner for Black Friday that really works -via wiseCampaign
1. Set Clear Goals
The first step before you start creating your banner is to determine what is that one thing you want to achieve. What are you looking to accomplish during Black Friday?
Common objectives include:
- Increasing website traffic
- Increasing sales of certain products
- Increase email sign-ups
- Offering a discount
A focused objective will give you a starting point to guide your banner in terms of design and messaging.
2. Eye-Catching Design
The design of your banner is one part which will help decide how well accepted it is. Here are some design tips:
Vivid Colors: Use bold striking colors but not stray away from the palette of your brand. The colors are bright and powerful in the most forceful palette, to reflect some kind of time limit — It is Black Friday sales after all.
Plain Text: There is better legibility if you use a clear option. Make your message readable from afar and legible on desktop and mobile.
Branding: Be sure to use your brand logo and colors for continuity purposes. This way you develop brand awareness.
Imagery: High quality images that appeal to your target audience. You may post images of a sale for Alinea Black Friday deals or purchases, happy customers while shopping their product.
Implementation with wiseCampaign
Your top bar banners are easy to create and manage when using the wiseCampaign plugin. Here’s how to get started:
Create a New Campaign Log in to your WordPress admin Go to wp-admin > wiseCampaign > WiseCampaign OR Create new post/page and click on wiseCampaign section Install the Plugin:
First of all, if you haven’t already install and activate wiseCampaign on your WordPress website.
Design Your Banner: From the plugins dashboard select add new banner. Choose the layout for top bar banner.
Choose Design and It’s Content: Adding in your text, colors, images and adapting the layout from the tips above with its user-friendly interface.
Define Display Conditions: Choose where and when to show your banner. You might want it showing on certain pages, or sitewide for Black Friday.
Preview and Go Live: Preview so everything is fine. When you feel good about it, launch day should be in time for the holiday season on Black Friday.
Also, you can watch this video tutorials below:
Monitor and Adjust
After your banner goes live, you should track how it is performing. Leverage analytics tools to measure metrics like clicks, conversions, and total engagement.
It will tell you what works and what doesn’t giving you the opportunity to adapt if necessary.
More Tips Black Friday Sales Campaign
Besides the above top bar banners, you may also implement following tricks to boost up your Black Friday Sales:
Use your email list to notify subscribers about you Black Friday deals. Top Bar banner: Make sure to include a link to your website
Run Social Media Promotion: Advertise your Black Friday deals on social media to get traffic to your store.
Add countdown timers to website that indicate exactly for how much time they have in hand to take their benefit out of the Black Friday sales.
Conclusion
Black Friday Sales deals businesses where they can increase their sale to a great extent and customers because of the sheer number of discounts which competitive with one another.
wiseCampaign allows you to simply create stunning, compelling banners that get your audience to sit up and take notice leading to increased conversions.
creating good-looking banners and mobile optimization while getting started with your Black Friday campaign. Do not miss the opportunity to increase your sales — start wiseCampaign today by watching your business grow this Black Friday and onwards!
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