Wisemattic is a software product company that provides WordPress & WooCommerce Solutions and Shopify Applications (such as Wise360: AR & 3D Product Viewer). We have more than 10,000 customers who are from all over the world (180+ countries).

Wisemattic Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, subscribe, register or make a purchase from https://wisemattic.com, ‘Site’, use our WordPress plugins, or install and use our Shopify applications.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

– “Google Analytics”, “events” and “pixels” that records traffic-related information and how you interact with the site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal email, bank details), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Shopify Applications (e.g., Wise360: AR & 3D Product Viewer):

When a merchant installs and uses our applications from the Shopify App Store, we collect and process the minimal store information necessary to provide and operate the application services:

  • Merchant & Store Data: Shop domain (e.g., store.myshopify.com), primary domain, store name, country, currency, and merchant contact email.
  • Authentication Tokens: Securely encrypted Shopify OAuth access tokens necessary to communicate with Shopify GraphQL and REST APIs.
  • Product & 3D Media Configuration: Product IDs, titles, handles, and 3D media URLs (.glb, .usdz) to enable 3D viewer rendering and hotspot annotations.
  • Zero Customer PII: Our Shopify apps do not collect or store any personal data of your store’s end shoppers (no names, addresses, emails, phone numbers, or payment credentials).
  • Aggregated Interaction Analytics: Anonymized interaction statistics such as 3D model view count, 360-degree rotation interactions, and AR button clicks. These metrics are strictly non-personally identifiable.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We mainly use the Order Information for invoicing purposes.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

For our Shopify applications, we use merchant store information exclusively to install, authenticate, configure, and maintain the app functionality, process subscription billing through Shopify’s Billing API, synchronize 3D media assets, and provide technical customer support.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use WooCommerce to power our online store–you can read more about how WooCommerce uses your Personal Information here: https://woocommerce.com/terms-conditions/.

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For Shopify applications, store data is communicated only via authorized Shopify APIs in accordance with the Shopify Partner Program Agreement and with secure cloud infrastructure providers solely for hosting application backend services.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

SHOPIFY MANDATORY GDPR WEBHOOKS

In accordance with Shopify Partner requirements and international privacy laws, our Shopify applications fully support and respond to mandatory GDPR webhooks:

  • Customer Data Request (customers/data_request): When a merchant or customer requests customer data records, because our applications do not store any customer PII, we promptly acknowledge and confirm that no individual customer records are held.
  • Customer Data Erasure (customers/redact): When a customer requests deletion of their personal data, our app confirms that no customer PII is retained in our databases.
  • Shop Data Erasure (shop/redact & app/uninstalled): When a merchant uninstalls our application or requests shop data erasure, all stored store credentials, OAuth access tokens, 3D configurations, and annotations are permanently deleted from our databases within 48 hours.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at – http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. For our Shopify apps, store records and configurations are deleted within 48 hours following app uninstallation.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Telemetry Data

All Wisemattic’s plugin currently uses Appsero SDK to collect some telemetry data upon the user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more about how Appsero collects and uses this data.

GDPR and Wisemattic

Wisemattic is implementing the GDPR principles to become GDPR compliant. General Data Protection Regulation (GDPR) of Europe, is the latest privacy regulation and policy that will be implemented in May 2018 all over the world.

Here at Wisemattic, we are working strictly to bring transparency to our data uses – how we are going to collect, store and use our customers and users’ (your) data.

Wisemattic always takes good care of user data and maintains the privacy because it is crucially important to us. From the start of our company, we have maintained strict principles of data protection and privacy.

Wisemattic and the General Data Protection Regulation (GDPR)

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@wisemattic.com